Ernie's Distracting Ad
Entry guide: step 1 of 6

Original background image before slapping it around in Photoshop. (software of the gods) This had the perspective and the background I needed to work with.
Entry guide: step 2 of 6

I wanted this incident to be just one of a long series of incidents so the first thing I did was beat up the sign support and chip the concrete base to indicate many had been distracted before.
Entry guide: step 3 of 6

Now, I created the sign, the reason for all the distraction. I imported the billboard girl and set the type, then rasterized the type layers, merge all and skewed it to fit the perspective of the billboard.
Entry guide: step 4 of 6

Now I imported the accident scene.
Hmmmmm, not a very good match.
Entry guide: step 5 of 6

After resizing, removing a lot of unneeded sky and foreground, I had to skew it a little to match the perspective and cut out a slot for the light pole in front of the crashed truck and adjust the contrast and light levels. Just one more detail to add now.
Entry guide: step 6 of 6

And that would be the skid marks showing just how badly distracted this driver was. Good thing he's only 2 blocks from Ernie's.
final result

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